What's a brand and how do you create one?
Your brand or your companies brand is a reflection of what your company stands for and who you are. It includes what you offer but also your values, ethics, aesthetic and how you treat your clients. your brand marry's all of the above together and it's crucial for creating a thriving business that connects with your customers. Customers connect with brands more than their products!
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When people hear the word brand they often think of brands they love and the colors or slogans that brand uses. I love the brand Kerastase which is a luxury hair care brand.
When I think of this brand name I think luxury, high end, phenomenal products, pretty colors and I get the emotions of calm, excitement and wanting to use their products. This is an example of amazing branding. This is who they are in a nut shell and they portray who they are and what they sell perfectly to their customer.
Here's a simple guide to creating YOUR brand
1. Define Your Purpose: What do you sell and what problem does it solve for your client? Clearly spell out your brand's mission and values. This forms the foundation of your brand identity.
2. Know Your Audience: who will you be selling to? What do they like to do for fun, where do they hang out and what are their expectations? Tailor your brand messaging and visual elements to resonate with them. (ex: Kerastase is a luxury brand so they tailor they're posts, products and colors to a luxury clientele).
3. Create a Distinctive Identity: Develop a unique logo, color scheme, and visual elements that reflect your brand's personality. Consistency across all platforms is key to reinforcing brand recognition. Post photos, blogs, videos, products that are relevant to your brand in the same color schemes with your logo.
4. Craft Compelling Messaging: Develop a clear and concise message that communicates your brand's unique selling proposition. This message should resonate with your target audience and differentiate you from competitors. I like to come up with several different slogans and then pick a few slogans from my list that resonate with my brand the most.
5. Build an Online Presence: Establish a strong online presence through a professional website and active engagement on relevant social media platforms. Consistent branding across these channels helps build brand authority and trust.
My Branding Planner is a step-by-step PDF that will help you create, understand and know your brand. Get serious and get your brand established so you can grow your business!!
Grab yours here: